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Digital Marketing Course in Kondhwa


At Tech Alpha Computer Institute in Kondhwa, Pune, we offer a comprehensive Digital Marketing Course designed to equip you with essential online marketing skills. Our curriculum covers key areas such as SEO, Google Ads, Social Media Marketing, Content Marketing, and Email Marketing, providing hands-on training to ensure practical understanding. Whether you're a student aiming to enter the digital marketing field, a professional seeking to enhance your skill set, or a business owner looking to expand your online presence, our course is tailored to meet your needs. Join us to gain the expertise required to excel in the dynamic world of digital marketing.

  • 5 Month
  • Hindi,English

Course Description

A Digital Marketing course equips individuals with the knowledge and skills needed to effectively promote products and services using digital channels. It covers a range of strategies and techniques for engaging with online audiences, driving traffic, and generating leads and sales through various digital platforms.

Who can do?

  • Beginners Marketing Professionals
  • Entrepreneurs and Small Business Owners
  • Students Career Changers

Job Oportunities

  • Digital Marketing Specialist
  • SEO Specialist
  • Content Marketer
  • Social Media Manager
  • PPC Specialist
  • Email Marketing Manager
  • Digital Marketing Analyst
  • E-commerce Manager
  • Affiliate Marketing Manager
  • Influencer Marketing Manager

Course Curriculum

    • Welcome to Digital Marketing
    • The Digital Marketing Framework
    • What: Your Business
    • Who & When: Your Customer
    • Where: Marketing Channels
    • Why: Marketing Objectives & KPIs

    • Plan Your Content Strategy
    • Create Content
    • Distribute & Promote Content
    • Optimize Website UX & Landing Pages
    • Measure Impact
    • Jobs in Content Marketing

    • Social Media Landscape
    • Social Media Channels
    • Social Media Content
    • Implement & Monitor Campaigns
    • Measure Impact
    • Jobs in Social Media Marketing

    • Intro to Social Media Advertising
    • Platforms for Social Ads
    • Facebook - Getting Started
    • Facebook - Create Ad Sets
    • Facebook - Create and Manage Ads
    • Jobs in Social Media Advertising

    • How Search Works
    • Keywords
    • On-Site SEO: Optimize UX & Design
    • Off-Site SEO: Link-building
    • SEO Audit & Future of SEO
    • Jobs in SEO

    • Adwords & Keyword Selection
    • Create Text Ads
    • CPC Bidding
    • Navigate AdWords
    • SEM Metrics & Optimization
    • Jobs in SEM

    • How Do Display Ads Work?
    • Display Ads & Targeting
    • Sales Models
    • Display Ads in AdWords
    • Video Advertising
    • Jobs in Display Advertising

    • Email List Generation
    • Create an Effective Email Campaigns
    • Create an Email Plan
    • Measure Results
    • Jobs in Email Marketing

    • Get Oriented in Google Analytics
    • Understand Your Audience
    • Evaluate Acquisition
    • Understand Behavior
    • Evaluate Conversions
    • Optimize Campaign Budgets
    • Jobs in Marketing Analytics